Are you curious to know what I mean by a “color story”? I’m going to break it down for you.
Choosing your color story can be an amazing journey of self-discovery.
Currently, you may be choosing colors purely on the basis of what you like. This is a great place to start, but you might have no idea what looks good on you or which colors hold the most meaning for you.
Color is powerful — and an amazing tool to ensure your personal style propels you forward.
What Is A Color Story?
The color story is one of the most important aspects of my approach and completely sets it apart.
In advertising and interior design, color meaning is employed all the time. The Pantone Color Dictionary starts with this audacious statement:
“Of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings.”
That is some powerful stuff.
Interestingly, though, no one seems to use the meanings of colors in styling. I’m not sure why that is the case. I’ve seen reference to it by color experts, but not by stylists or fashion magazines. I’ve always enjoyed breaking the rules, so I thought, “Why not?”
I introduced a twist on the classic color story: a color story with meaning!
A color story is the 3-5 colors you choose to build your outfit or your wardrobe. Fashion stylists use it for spreads in magazines and designers use it to create their collections. It makes sense — when you choose a few colors (two neutrals at least and three values at most), then all of your pieces and accessories work with one another.
DailyOutfit’s color story is tied to purpose and meaning — the “what matters” part of my personal style formula. For more on my formula, click here.
The color story you choose for your wardrobe is comprised of the colors that tie in with your core values. That way, you use the power of color to directly communicate what matters to you.
How We Make It Happen:
When we create your wardrobe, we want it to work for you. The pieces you own need to communicate who you are and what you find important in a single glance.
Here’s how you can get started:
If you want to align your style with your personality, color is a great place to start.
- Choose Your Core Values. Write down the adjectives that describe you best. What do people who love you say about you? What do your bosses or teammates or friends say they love about you? I know this will be a nice long list. Circle 3-5 adjectives that are most important to you. Then, put this list on your mirror or in your wallet for a day when you’re not feeling so good about yourself.
- Find The Color Meaning For Your Core Values. Use Pinterest or consult Kate Smith’s amazing site, http://www.sensationalcolor.com/ to find the corresponding color for your core values. Write down your color story and see how it feels. Do you like it? Do you wish there was another color in it? Listen to your body and your thoughts and tweak your color story accordingly.
- Review Your Wardrobe For Color. Take a good look at your wardrobe and see how many of your pieces are already in your color story? Of those pieces, which ones do you love to wear? Is there a correlation?