I was talking with a potential client recently, let’s call her Mary, about her frustrations with understanding color — which work for her, why some call to her over others and how she’s supposed to even apply that knowledge when she has no control over what colors are being sold each year!
Are you having the same confusion? I hear you!
It can feel futile to invest in your personal style when only some colors call to you and then even fewer are available to you. This is why I create a color story with each client as part of the personal style process.
Here is why creating your color story can help you:
1. Knowing which colors are right for you helps you look and feel your best
2. Understanding why certain colors call to you helps clarify the message you are sending yourself and the world
3. Learning how trend colors can work for you saves you money, time and effort
Make sense? It’s okay if your answer is, “No!?” I’m going to break it down for you.
Let’s dig in —
Know Which Colors Are Right — For YOU
Have you ever had your colors done? No? Why would you? Wearing the right color for you makes you instantly look better.
That’s right! Wear the right color and you will glow!
Do you see this pale pink blouse to the right? It makes me look awake and alive.
This photo was taken after doing my launch Style Starts Now! Workshop in Amsterdam in 2014. I can tell you — I was definitely tired!
But, I don’t look tired. Why? The pale pink color reflects the best light back on my skin — giving me a healthy glow.
Who doesn’t want that?
Knowing which colors are right for you is not complicated. It’s based on a simple formula combining your hair color, your skin color and your eye color. Some of you will be able to figure this out for yourselves, others will need pro help.
Knowing which colors are right for you helps you look and feel your best — no matter how tired you are!
Understand Why Certain Colors Call — To YOU
Certain colors call to you because of their meaning. When I worked with a recent client clarifying her color story, she realized the colors that matched her style words were all the dominant colors already existing in her wardrobe!
What she had thought was a random collection of pieces was actually a coherent color story being told by her subconscious.
Now when she walks out the door, she knows her color story is meaningful for her rather than random. She feels confident rather than anxious because she knows she is already conveying exactly the message she wants to convey.
Understanding why certain colors call to you helps clarify the message you are sending yourself and the world — and claim it.
Learn How Trend Colors Can Work — For YOU
In my conversation with Mary about her color frustrations, she mentioned how annoying it is to not even be able to buy your favorite colors when you want to buy them! However, if you know how trend colors work, you most certainly can build your wardrobe using your favorite colors.
When your color is on-trend, that’s when you want invest in it. It’ll be available in everything from accessories to main wardrobe staples to beautiful accent pieces.
For example, my favorite ballet pink has been having a moment the last few years. I knew how to take advantage of it. I purchased everything I wanted for my capsule wardrobe, prioritizing these items because I knew the moment wouldn’t last forever.
Will this date my look? Absolutely not. The pieces I bought were on-trend, but classic and elegant as well. They will last for years.
Knowing how trend colors works means that I could take advantage of the trends as they happened and build my wardrobe accordingly — saving time, money and effort.
Why not dispel YOUR anxiety and confusion? After all, knowledge is power!
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